Many of you know me through my day gig as the Technical Director of the Sonic Arts Center at The City College of New York. I have been at this position for over 14 years and it is truly a dream job. Yet with every dream job comes a series of headaches. I have 7 recording studios, 3 live rooms, and more Mac computers than I can count, that I have to keep running. Keeping all of this equipment alive can be like painting a battleship.

One my best remedies and migraine prevention resources is Alto Music. I started working with these guys over 10 years ago with the owner Jon Haber. Jon provided not only the best prices, but unparalleled customer service. A few years later as the company grew, I was given a new representative, Bobby Montemurro. I thought, “Ok, here we go. They are making real money now and I’m getting handed off to some lackey who isn’t going to help me keep my precarious ship afloat.” Nothing could have been farther from the truth. Bobby has been the greatest source of support since I have been at CCNY. He provides a deep knowledge of equipment, the greatest prices, fast shipping, and a level of customer service that is unbelievable. Sometimes I think he was hired by Alto to wait for my incoming emails. Be it a new mixing console or a guitar pick, he is always fast to respond and get my problem solved or item shipped. Bobby even personally donated to Popp Over America when I was trying to raise money for the pilot.

I am happy to announce that Alto Music is sponsoring Popp Over America in the form of store credit for recording and camera gear that I will be needing for the 48 state tour. The stress they have relieved for me at the day job is more than enough reward, so this sponsorship is more icing on the cake.

So if you need a new guitar, sound gear, or even a GoPro, hit up Alto Music – I am sure they will make you very happy!